Did you know that Saturday, July 30, is National Cheesecake Day?

The Cheesecake Factory is celebrating by selling any slice of cheesecake for half price, no coupon required. There is a limit of one slice per guest, dine-in only.

The restaurant is using the occasion to introduce its new Hershey’s Chocolate Bar Cheesecake, but the 50% off deal applies to all flavors.